Back in 2006 when I started MedRecruit, we were an ‘organisation’ of two people; Claire and myself. Our ‘pool’ of doctors consisted of my friends from medical school, and our clients came from us driving from Cairns to Wollongong and all the way round New Zealand.
There were a number of established recruitment companies providing locum jobs, many of which I’d worked through and none of which I rated highly, so we needed a way to differentiate ourselves and add more value.
In 2009 we were the fastest growing service business in the country in the Deloitte Fast 50, and we now have offices in five locations across Australia and New Zealand with a team of over 100 people. We are now the largest medical recruitment agency in Australasia, providing both permanent and locum doctor jobs.
As we turned 10 this week I have reflected on what was the difference that made the difference, why did we grow so rapidly.
I think it comes back to adding in a spirit of genuine contribution.
In the first year of MedRecruit I was renowned amongst hospital recruiters for making bold promises to supply them the doctors they needed. “You will have a doctor for tomorrow,” I’d promise them when the call came in on Friday morning. I’d then scramble to call every possible doctor I knew, and if no one would do it I’d jump on a late afternoon flight and would do the job myself.
As the company grew, then as our family grew, this lifestyle of working all hours every day had to change, it just wasn’t sustainable, but I look back on those days with great fondness as I traversed the worlds of medicine as a locum doctor.
So what was that difference that made the difference?
When you give everything you can, you get back more than you can ever give.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.
Recently we got some HR people in to help us improve our professional development program at MedRecruit.
People often talk about the impact they want to have… In the future.
After a crisis, most people aim to get back to the state they were in before the crisis.
Recently the World Medical Association ratified a change to the Declaration of Geneva, the modern-day Hippocratic Oath, the value-set of doctors worldwide, to include the health and wellbeing of doctors.
I was recently speaking to a group of corporates.
And I had to smile.
I speak to a lot of groups of people AND Purpose is something that I’m big on, and it invariably leads to someone asking the question, “I don’t know what I want to do. What should I do?”
“When is it giving up, and when is it changing direction?” is a question I get asked a lot.
Some people like beer.
Some people like wine.