The other day I went online to get something for my daughter’s birthday. I found the best deal so I bought it.
It was ten days before her birthday.
But it didn’t show up and the seller didn’t make any contact. They chose to sacrifice any customer service to cut costs.
In the race to the bottom, to be the cheapest, small operators are cutting all corners to be a cheap commodity. But to do this they cut corners and the choices they’d make to be a non-commodity fall victim in their race to be the cheapest.
Big operators have scale to bring their prices down, small operators don’t have this.
Being the cheapest is the last bastion of the person who has no idea how to do better.
The alternative is to choose to be worth it.
In life, if you can’t win, change the rules.
There are two lessons that are relevant to life that have really struck me:
Siri wasn’t created by Apple.
How often are you getting out of the weeds to look at your business? Weekly? Monthly? Quarterly? Yearly?
I was spending time with a friend recently who has built a huge multi-national business. We were talking about life and business, and then we got on to health and he said something very interesting…
This week I attended Peter Diamandis’ technology event, Abundance 360.
As 2017 draws to a close, 2018 offers up unlimited opportunity for each of us.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.