Marketers often start with their message and their advertising.
But this is stage two.
Stage one is to have a product or service that’s worth telling people about.
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We wouldn’t give away parts of our properties. We wouldn’t give away our money without a positive reason.
If you keep saying ‘the bad guy won’ and judging everyone who supports them as an idiot, then you are playing right into the ‘good vs evil’ fallacy.