Smart entrepreneurs mitigate risk wherever possible to set up a low risk/high return situation. But mitigating risk is not the same as removing uncertainty.
Uncertainty means you don’t know exactly what will happen, mitigating risk is about protecting yourself from the downside.
But too many people confuse the two; they mistake uncertainty for risk and don’t take action.
The people who change the world don’t know exactly what will happen, but they lean into the uncertainty, certain that whatever happens they will handle it.
This is the first blog I’ve written since my cousin Matthew was killed flying a helicopter a few weeks ago.
Do you ever not do something you want to for fear of being judged?
The poor old ego gets a bad rap.
We place labels on things – situations, relationships, roles – that state ‘this is this therefore this is not that.’
Or do you want to be right?
Recently I was in a meeting with my management team.
One isn’t better than the other.
We all have different personas; the child, the warrior, the sage etc.
Is a feeling.
Entrepreneurs and doctors are similar in many ways.