Smart entrepreneurs mitigate risk wherever possible to set up a low risk/high return situation. But mitigating risk is not the same as removing uncertainty.
Uncertainty means you don’t know exactly what will happen, mitigating risk is about protecting yourself from the downside.
But too many people confuse the two; they mistake uncertainty for risk and don’t take action.
The people who change the world don’t know exactly what will happen, but they lean into the uncertainty, certain that whatever happens they will handle it.
Don’t get me wrong, I’m not one of these people who loves failure.
Challenges are a daily phenomenon for the entrepreneur.
Heaven is not wanting to be anywhere else.
That brings out our best.
We’ve all heard the statement, the ends justifies the means.
If you want to do anything extraordinary, it’s likely that you’re going to need to break some rules.
Sometimes, I don’t have anything to add.
Recently I was watching a video of our Prime Minister, Jacinda Adern, speaking about women’s suffrage.