What do you stand for? What’s important to you? What’s critical and always will be critical? I think most people get branding wrong because they focus solely on what they think their customers want to hear. That leads to superficial, weak, pithy, drivel.
The best brands clearly stand for something and whether you agree with them or not, you can’t ignore them.
What you stand for is timeless, like a great brand. It’s expression might change, but the essence remains constant.
Change isn’t that hard.
Our lives are filled with paths that we have seduced ourselves into believing are impossible for us to take.
A while ago I encouraged my daughter Zara not to listen to a friend who wanted her to do something that she didn’t feel good about.
When we focus on a past that we don’t like, we are living in a state where we are hoping an imaginary future will heal a non-existent past.
Recently I was in a situation that wasn’t what I wanted, but there wasn’t anything I could do to change it.
Is it to never stop believing?
If you fill up every area of your life with little regard for the quality of what you’re filling it with, there’s not much room left.
“Fortune favours the bold.”
“Look before you leap.”
So, which one is it???
We all make them.