What do you stand for? What’s important to you? What’s critical and always will be critical? I think most people get branding wrong because they focus solely on what they think their customers want to hear. That leads to superficial, weak, pithy, drivel.
The best brands clearly stand for something and whether you agree with them or not, you can’t ignore them.
What you stand for is timeless, like a great brand. It’s expression might change, but the essence remains constant.
I’m in my office at the moment. This morning I’ve planned next week, had multiple meetings and worked on some strategic moves for my business.
I used to be all about winning at everything I was involved with.
Many ‘entrepreneurs’ I meet just want to be the ‘big ideas’ person. They’re not interested in the little stuff.
In life people always talk about getting ‘ahead of the curve.’
Something had to get out of the way for everything good that is in your life.
We worry about things that might not work out.
We are all a combination of our experiences of the past.
We don’t need to detach from our painful past.
The you today is different from the you a year ago.
Sometimes leadership is about creating a vision and bringing people along.