What do you stand for? What’s important to you? What’s critical and always will be critical? I think most people get branding wrong because they focus solely on what they think their customers want to hear. That leads to superficial, weak, pithy, drivel.
The best brands clearly stand for something and whether you agree with them or not, you can’t ignore them.
What you stand for is timeless, like a great brand. It’s expression might change, but the essence remains constant.
Or do you want to be right?
Recently I was in a meeting with my management team.
One isn’t better than the other.
We all have different personas; the child, the warrior, the sage etc.
Is a feeling.
Entrepreneurs and doctors are similar in many ways.
Recently, I had an experience that led to a decision that on the outside might have seemed rapid and reckless.
Recently I met someone who inspired me to my very core; where they’ve come from, what they believe in, what they are doing, who they are, the integrity and courage they live with, the way they are living, the choices they are making, the trust they choose to live with…
They say the man who is going to live to 150 has already been born.