What do you stand for? What’s important to you? What’s critical and always will be critical? I think most people get branding wrong because they focus solely on what they think their customers want to hear. That leads to superficial, weak, pithy, drivel.
The best brands clearly stand for something and whether you agree with them or not, you can’t ignore them.
What you stand for is timeless, like a great brand. It’s expression might change, but the essence remains constant.
There’s a tendency to gather information, and more information, and more information, indefinitely if a decision is important.
Your next 40 years will be determined by your next ten years.
A mantra I live by in business is, ‘tolerance is the enemy of excellence.’
Functional fixes are not solutions for existential misalignments.
If you’re buying your lunch from someone, what happens if he’s 20cms shorter than you?
It’s almost certain that what’s being agreed isn’t fully understood.
Don’t be a dick.
Five hundred years ago, Michel de Montaigne said: “My life has been filled with terrible misfortune; most of which never happened.”
In tennis, the majority of the game is spent volleying.
I own a wealth management company called MedCapital