I have just had a long meeting with my marketing manager talking about how we are going to segment the database to tailor our marketing automation.
Then it occurred to me…
Why are we trying to figure it out? Surely someone has created a great system already that we can use.
In business, and in life, you don’t have to come up with all the ideas. What’s even more powerful than coming up with an idea can be using the right idea in the right place at the right time.
There’s a tendency to gather information, and more information, and more information, indefinitely if a decision is important.
Your next 40 years will be determined by your next ten years.
A mantra I live by in business is, ‘tolerance is the enemy of excellence.’
Functional fixes are not solutions for existential misalignments.
If you’re buying your lunch from someone, what happens if he’s 20cms shorter than you?
It’s almost certain that what’s being agreed isn’t fully understood.
Don’t be a dick.
Five hundred years ago, Michel de Montaigne said: “My life has been filled with terrible misfortune; most of which never happened.”
In tennis, the majority of the game is spent volleying.
I own a wealth management company called MedCapital