I have just had a long meeting with my marketing manager talking about how we are going to segment the database to tailor our marketing automation.
Then it occurred to me…
Why are we trying to figure it out? Surely someone has created a great system already that we can use.
In business, and in life, you don’t have to come up with all the ideas. What’s even more powerful than coming up with an idea can be using the right idea in the right place at the right time.
When we want something, we are taught to visualise that thing, to focus on that image, until we have it.
There’s almost never a completely clean run.
Sometimes wonderful things take you by surprise, they open a new door.
Have you ever moved into a new house and seen something that needed fixing and thought “I’ll get on to that soon”?
Humans are tribal.
As humans we have an insatiable desire to explain untoward events so we can get on with solutions.
In any field, most of the rewards go to the top 5% of people.
I say please to Siri.
If a turkey were to assess the state of the world in early December, they would be forgiven for thinking all is well and that the farmer loves them.
We often compare today’s performance relative to yesterdays.