How often do your customers ask you for just a little more of a discount, just a little more product for no extra, slightly better payment terms?
We are wired to get the best we can out of a situation.
Asking for a little more is not so much about getting more, it’s about testing the limit to ensure we are getting the best we can.
Sometimes, “no, that’s the best we can do,” is the right answer because it lets someone know they have reached that limit, this is the best they can get from the situation.
And that might be all they’re looking for.
We wouldn’t give away parts of our properties. We wouldn’t give away our money without a positive reason.
If you keep saying ‘the bad guy won’ and judging everyone who supports them as an idiot, then you are playing right into the ‘good vs evil’ fallacy.