Launching a product or service to capitalise on a gap in the market is straight out of the syllabus of an MBA, it’s business 101. But it rarely works.
Why?
Because ‘why’ is missing.
It’s not about being right all the time
Business is not about getting it right 100% of the time. It’s about building the best hypothesis you can, testing it, and improving.
It's about constant and never ending improvement.
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We wouldn’t give away parts of our properties. We wouldn’t give away our money without a positive reason.
If you keep saying ‘the bad guy won’ and judging everyone who supports them as an idiot, then you are playing right into the ‘good vs evil’ fallacy.
Best intentions
Everyone means well. But that’s not enough.
You need systems to back up your intentions to ensure they don’t remain just that, intentions.
More failure can be attributed to a breakdown in systems than a breakdown of intentions.
(Sorry about the system breakdown that meant you haven’t received my weekly blog for a couple of months. Sam)
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We wouldn’t give away parts of our properties. We wouldn’t give away our money without a positive reason.
If you keep saying ‘the bad guy won’ and judging everyone who supports them as an idiot, then you are playing right into the ‘good vs evil’ fallacy.
Getting hungry
Without this one thing, forget about it
Whenever anyone tells me they want to make a major change in their life or their business I always ask them questions to determine how hungry they are, how much they really want it. Until we get hungry, sometimes to the point of fanaticism, we will never break out of our comfort zone; which is where anything we really want, that we don’t already have, lies.