Launching a product or service to capitalise on a gap in the market is straight out of the syllabus of an MBA, it’s business 101. But it rarely works.
Why?
Because ‘why’ is missing.
Your ‘why’, your reason for being speaks louder than any marketing message. If you go after a gap in the market purely to capitalise on that, unrelated to your ‘why’ the market generally sees it for what it is, a cynical market play to gain share.
But when you launch a product or service that speaks directly to your ‘why’ the market sees it for what it is, another step towards achieving what you were put here to achieve.
(Check out the new financial services company we have just launched for doctors, MedCapital. My ‘why’ is that I believe that anything’s possible, that any individual or organisation can be exceptional, and that exceptional people change the world. You be the judge on whether this is a big step towards realising the vision I had when I created MedRecruit back in 2006.)
Pondering life and the environment, I came to a realisation.
The natural order of things is to revert to equilibrium.
I like to do breathwork meditations while lying down in the sauna.
Capital allocation is a huge part of success in business.
We recently flew up to Wellington with my daughter, Flossie, to look at a pony that might be perfect for her next season.
Is an important measure of a parent's success that your kids love hanging out with you?
The other day, we dropped off Zara for her first day of high school in the morning and attended a friend’s child’s funeral in the afternoon.