“Nothing, he’s a total menace!” I hear you saying.

Classical conditioning is the learning procedure in which a biologically potent stimulus (e.g. food) is paired with a previously neutral stimulus (e.g. a bell).

Leverage is about getting the highest output from a given input.

“Oh fuck.”

Is what I thought about two years ago when in a moment I actually realised that money doesn’t lead to happiness.

All the time in business I hear people saying “I’m a big picture person,” or “I’m a detail person.”