In the 80’s Kodak thought it was invincible. It was a worldwide brand and it owned its space.
Kodak used to be the great inventor.
In 1900, it unveiled the Box Brownie camera. "You push the button, we do the rest," ran the advertising campaign.
Kodachrome film, the standard for movie-makers as well as generations of still photographers because of its incredible definition and archival longevity, was introduced in 1936 and only went out of production 2009.
And we must remember the innovative Instamatic, the camera with the little cartridges of film that spared people the fumbling of trying to get film to spool properly. Between 1963 and 1970 the company sold 50 million of those.
In the 1990’s Kodak invested heavily in developing digital picture-taking technology, but it held back from developing digital cameras for fear of killing its all-important film business.
For Kodak's leaders, going digital meant killing film, smashing the company's golden egg to make way for the new.
And it couldn’t make itself take this step.
In 2012 Kodak filed for bankruptcy.
If you are afraid to innovate your current business model into redundancy, then you are at risk because someone else will.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.
Recently we got some HR people in to help us improve our professional development program at MedRecruit.
People often talk about the impact they want to have… In the future.
After a crisis, most people aim to get back to the state they were in before the crisis.
Recently the World Medical Association ratified a change to the Declaration of Geneva, the modern-day Hippocratic Oath, the value-set of doctors worldwide, to include the health and wellbeing of doctors.
I was recently speaking to a group of corporates.
And I had to smile.
I speak to a lot of groups of people AND Purpose is something that I’m big on, and it invariably leads to someone asking the question, “I don’t know what I want to do. What should I do?”
“When is it giving up, and when is it changing direction?” is a question I get asked a lot.
Some people like beer.
Some people like wine.