In the 80’s Kodak thought it was invincible. It was a worldwide brand and it owned its space.
Kodak used to be the great inventor.
In 1900, it unveiled the Box Brownie camera. "You push the button, we do the rest," ran the advertising campaign.
Kodachrome film, the standard for movie-makers as well as generations of still photographers because of its incredible definition and archival longevity, was introduced in 1936 and only went out of production 2009.
And we must remember the innovative Instamatic, the camera with the little cartridges of film that spared people the fumbling of trying to get film to spool properly. Between 1963 and 1970 the company sold 50 million of those.
In the 1990’s Kodak invested heavily in developing digital picture-taking technology, but it held back from developing digital cameras for fear of killing its all-important film business.
For Kodak's leaders, going digital meant killing film, smashing the company's golden egg to make way for the new.
And it couldn’t make itself take this step.
In 2012 Kodak filed for bankruptcy.
If you are afraid to innovate your current business model into redundancy, then you are at risk because someone else will.
When we focus on a past that we don’t like, we are living in a state where we are hoping an imaginary future will heal a non-existent past.
Recently I was in a situation that wasn’t what I wanted, but there wasn’t anything I could do to change it.
Is it to never stop believing?
If you fill up every area of your life with little regard for the quality of what you’re filling it with, there’s not much room left.
“Fortune favours the bold.”
“Look before you leap.”
So, which one is it???
We all make them.
The thought of hard decisions is often worse than the consequences.
Some people bring magic into your life.
I’m in my office at the moment. This morning I’ve planned next week, had multiple meetings and worked on some strategic moves for my business.
I used to be all about winning at everything I was involved with.