Where’s the puck going?

In summer I walked up to the Rob Roy Glacier near Wanaka.

When I last did this, about 10 years ago, there was hardly another person. This time is was like a highway.

And out on the lake now in Wanaka it’s heaving with boats. Even on a calm day it’s hard to find smooth water to water ski due to all the boat wakes.

The great ice hockey player, Wayne Gretzky, famously said, “Skate to where the puck is going, not where it has been.”

And this is true in life, and in business too.

From a development perspective, Wanaka is the puck. To do well in real estate it’s probably better to look to what’s next. Where are the walks not crowded? Where are the lakes not heaving with boats?

I think one of the most powerful traits in business is the power of anticipation.

There are countless examples of businesses that were caught ‘looking at the puck’: Blockbuster, Kodak, Toys R Us.

Where is the puck going in your industry?

And more importantly, how can you skate in that direction?