When it comes to your business, what’s more important, revenue or profit?
Stop, and answer that question.
It’s an important one because it is impacting how you show up and the decisions that you make every day.
Too much focus on profit is likely to lead you to not invest in your business, and you are then likely to miss out on revenue growth.
Too little focus on profit and you might run out of money.
I believe that there’s a time to bring the focus to profit, and it’s not when you are looking to drive rapid growth.
It comes back to getting clear on your outcome.
Do you want to be big? How big? How quickly?
Get clear on the target and the timing, and you’ll know when it’s time to focus on profit and turn that growth into money in your pocket.
A while ago I encouraged my daughter Zara not to listen to a friend who wanted her to do something that she didn’t feel good about.
When we focus on a past that we don’t like, we are living in a state where we are hoping an imaginary future will heal a non-existent past.
Recently I was in a situation that wasn’t what I wanted, but there wasn’t anything I could do to change it.
Is it to never stop believing?
If you fill up every area of your life with little regard for the quality of what you’re filling it with, there’s not much room left.
“Fortune favours the bold.”
“Look before you leap.”
So, which one is it???
We all make them.
The thought of hard decisions is often worse than the consequences.
Some people bring magic into your life.
I’m in my office at the moment. This morning I’ve planned next week, had multiple meetings and worked on some strategic moves for my business.