When it comes to your business, what’s more important, revenue or profit?
Stop, and answer that question.
It’s an important one because it is impacting how you show up and the decisions that you make every day.
Too much focus on profit is likely to lead you to not invest in your business, and you are then likely to miss out on revenue growth.
Too little focus on profit and you might run out of money.
I believe that there’s a time to bring the focus to profit, and it’s not when you are looking to drive rapid growth.
It comes back to getting clear on your outcome.
Do you want to be big? How big? How quickly?
Get clear on the target and the timing, and you’ll know when it’s time to focus on profit and turn that growth into money in your pocket.
Recently I met someone who inspired me to my very core; where they’ve come from, what they believe in, what they are doing, who they are, the integrity and courage they live with, the way they are living, the choices they are making, the trust they choose to live with…
They say the man who is going to live to 150 has already been born.
In my life, I’ve spent a lot of time in my head.
And as it turns out, so do people.
When in doubt, think!
Being involved in many businesses personally, and advising many more, I’ve seen a pattern that commonly afflicts entrepreneurs.
But be the author.
In life, if you can’t win, change the rules.