When it comes to your business, what’s more important, revenue or profit?
Stop, and answer that question.
It’s an important one because it is impacting how you show up and the decisions that you make every day.
Too much focus on profit is likely to lead you to not invest in your business, and you are then likely to miss out on revenue growth.
Too little focus on profit and you might run out of money.
I believe that there’s a time to bring the focus to profit, and it’s not when you are looking to drive rapid growth.
It comes back to getting clear on your outcome.
Do you want to be big? How big? How quickly?
Get clear on the target and the timing, and you’ll know when it’s time to focus on profit and turn that growth into money in your pocket.
This is the first blog I’ve written since my cousin Matthew was killed flying a helicopter a few weeks ago.
Do you ever not do something you want to for fear of being judged?
The poor old ego gets a bad rap.
We place labels on things – situations, relationships, roles – that state ‘this is this therefore this is not that.’
Or do you want to be right?
Recently I was in a meeting with my management team.
One isn’t better than the other.
We all have different personas; the child, the warrior, the sage etc.
Is a feeling.
Entrepreneurs and doctors are similar in many ways.