What’s important to you?

When it comes to your business, what’s more important, revenue or profit?

Stop, and answer that question.

It’s an important one because it is impacting how you show up and the decisions that you make every day.

Too much focus on profit is likely to lead you to not invest in your business, and you are then likely to miss out on revenue growth.

Too little focus on profit and you might run out of money.

I believe that there’s a time to bring the focus to profit, and it’s not when you are looking to drive rapid growth.

It comes back to getting clear on your outcome.

Do you want to be big? How big? How quickly?

Get clear on the target and the timing, and you’ll know when it’s time to focus on profit and turn that growth into money in your pocket.