When I wanted to get fit I found the very best trainer I could. Price was no object. When I wanted a new software platform I found the best consultant to help us make the selection. Price was no object.
When I wanted our landscaping done I found the best landscaper. Price was no object.
Price was no object not because I don’t care about money, but because I care about results and I understand the opportunity cost of doing it wrong; the difference between price and cost.
In the past I downloaded an e-book and created a physical training program based on that. I trained four hours a week for six months with minimal results. The cost for the e-book was $49, the price was six months of wasted time. The $150/hr my trainer changes me once a month is cheap in comparison.
In the past I ran the project to select a new IT platform. We implemented one for about $150K that we then had to change. The $10K to get the right consultant this time is looking like a real bargain compared to the cost of getting it wrong.
In the past I got a cheap landscaper, then had to redo all his work. The extra 20% I pay now is looking like money well spent.
Shift your vision to focus on the objective, not just on the dollars you have to hand over at the start.
Change isn’t that hard.
Our lives are filled with paths that we have seduced ourselves into believing are impossible for us to take.
A while ago I encouraged my daughter Zara not to listen to a friend who wanted her to do something that she didn’t feel good about.
When we focus on a past that we don’t like, we are living in a state where we are hoping an imaginary future will heal a non-existent past.
Recently I was in a situation that wasn’t what I wanted, but there wasn’t anything I could do to change it.
Is it to never stop believing?
If you fill up every area of your life with little regard for the quality of what you’re filling it with, there’s not much room left.
“Fortune favours the bold.”
“Look before you leap.”
So, which one is it???
We all make them.