When I wanted to get fit I found the very best trainer I could. Price was no object. When I wanted a new software platform I found the best consultant to help us make the selection. Price was no object.
When I wanted our landscaping done I found the best landscaper. Price was no object.
Price was no object not because I don’t care about money, but because I care about results and I understand the opportunity cost of doing it wrong; the difference between price and cost.
In the past I downloaded an e-book and created a physical training program based on that. I trained four hours a week for six months with minimal results. The cost for the e-book was $49, the price was six months of wasted time. The $150/hr my trainer changes me once a month is cheap in comparison.
In the past I ran the project to select a new IT platform. We implemented one for about $150K that we then had to change. The $10K to get the right consultant this time is looking like a real bargain compared to the cost of getting it wrong.
In the past I got a cheap landscaper, then had to redo all his work. The extra 20% I pay now is looking like money well spent.
Shift your vision to focus on the objective, not just on the dollars you have to hand over at the start.
Or do you want to be right?
Recently I was in a meeting with my management team.
One isn’t better than the other.
We all have different personas; the child, the warrior, the sage etc.
Is a feeling.
Entrepreneurs and doctors are similar in many ways.
Recently, I had an experience that led to a decision that on the outside might have seemed rapid and reckless.
Recently I met someone who inspired me to my very core; where they’ve come from, what they believe in, what they are doing, who they are, the integrity and courage they live with, the way they are living, the choices they are making, the trust they choose to live with…
They say the man who is going to live to 150 has already been born.