When I wanted to get fit I found the very best trainer I could. Price was no object. When I wanted a new software platform I found the best consultant to help us make the selection. Price was no object.
When I wanted our landscaping done I found the best landscaper. Price was no object.
Price was no object not because I don’t care about money, but because I care about results and I understand the opportunity cost of doing it wrong; the difference between price and cost.
In the past I downloaded an e-book and created a physical training program based on that. I trained four hours a week for six months with minimal results. The cost for the e-book was $49, the price was six months of wasted time. The $150/hr my trainer changes me once a month is cheap in comparison.
In the past I ran the project to select a new IT platform. We implemented one for about $150K that we then had to change. The $10K to get the right consultant this time is looking like a real bargain compared to the cost of getting it wrong.
In the past I got a cheap landscaper, then had to redo all his work. The extra 20% I pay now is looking like money well spent.
Shift your vision to focus on the objective, not just on the dollars you have to hand over at the start.
In life, if you can’t win, change the rules.
There are two lessons that are relevant to life that have really struck me:
Siri wasn’t created by Apple.
How often are you getting out of the weeds to look at your business? Weekly? Monthly? Quarterly? Yearly?
I was spending time with a friend recently who has built a huge multi-national business. We were talking about life and business, and then we got on to health and he said something very interesting…
This week I attended Peter Diamandis’ technology event, Abundance 360.
As 2017 draws to a close, 2018 offers up unlimited opportunity for each of us.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.