When I wanted to get fit I found the very best trainer I could. Price was no object. When I wanted a new software platform I found the best consultant to help us make the selection. Price was no object.
When I wanted our landscaping done I found the best landscaper. Price was no object.
Price was no object not because I don’t care about money, but because I care about results and I understand the opportunity cost of doing it wrong; the difference between price and cost.
In the past I downloaded an e-book and created a physical training program based on that. I trained four hours a week for six months with minimal results. The cost for the e-book was $49, the price was six months of wasted time. The $150/hr my trainer changes me once a month is cheap in comparison.
In the past I ran the project to select a new IT platform. We implemented one for about $150K that we then had to change. The $10K to get the right consultant this time is looking like a real bargain compared to the cost of getting it wrong.
In the past I got a cheap landscaper, then had to redo all his work. The extra 20% I pay now is looking like money well spent.
Shift your vision to focus on the objective, not just on the dollars you have to hand over at the start.
Recently I had an interaction with someone in a business I own.
Recently we were making a major decision in MedRecruit for a very important leadership role in the recruitment team.
If you go to almost any personal development or business seminar, the presenters will share stories of failure leading to triumph.
It’s not a shop, it’s not online, it’s not Amazon or eBay or Trademe.
Survival isn’t necessary.
Is it meeting specification?
“You don’t choose the life of being an entrepreneur, it chooses you,” is something I found myself saying to a young entrepreneur the other day.
Dissatisfaction is a common state for entrepreneurs.
Fear of failure is a common reason many people don’t start things.
Failure is inevitable.