The design of a milk carton isn’t going to change the flavour of the milk. Except that it does.
People can’t judge the milk until they drink it, but they can judge the milk carton in the supermarket.
People’s experience starts with the carton, and they then want the experience to continue as they expect it to.
So they experience the milk within the frame of reference of the carton.
Which is why a carton will cause people to pay more for milk that comes from the same factory.
What’s your ‘carton’? How are people judging you before they’ve tried you?
One of the greatest lies we tell ourselves is that we’re falling behind. That someone else is ahead.
As a young man I associated strength with force; louder voices, sharper opinions, firm lines in the sand.
There’s a strange kind of pride we’ve developed in being exhausted. But even lions, the king of the jungle, rest.
I can't remember a time in my life when I didn't have ambition.
We sometimes believe strength means self-sufficiency — that being independent means being isolated.
We often try to outrun the storm, emotionally, physically, spiritually.
We’re entering an age where machines do our thinking before we’ve even had a chance to try.
In church the other day, the pastor gave a sermon that really stuck with me. He talked about two people.