The design of a milk carton isn’t going to change the flavour of the milk. Except that it does.
People can’t judge the milk until they drink it, but they can judge the milk carton in the supermarket.
People’s experience starts with the carton, and they then want the experience to continue as they expect it to.
So they experience the milk within the frame of reference of the carton.
Which is why a carton will cause people to pay more for milk that comes from the same factory.
What’s your ‘carton’? How are people judging you before they’ve tried you?
Sometimes leadership is about creating a vision and bringing people along.
To love and be loved. Isn’t that all there really is?
Almost everyone I know who has achieved greatness in something, be that business, sports, the arts, they all began their journey to escape something.
There’s a lot of talk now about hiring people for attitude rather than skills.
When we want something, we are taught to visualise that thing, to focus on that image, until we have it.
There’s almost never a completely clean run.
Sometimes wonderful things take you by surprise, they open a new door.
Have you ever moved into a new house and seen something that needed fixing and thought “I’ll get on to that soon”?
Humans are tribal.
As humans we have an insatiable desire to explain untoward events so we can get on with solutions.