The design of a milk carton isn’t going to change the flavour of the milk. Except that it does.
People can’t judge the milk until they drink it, but they can judge the milk carton in the supermarket.
People’s experience starts with the carton, and they then want the experience to continue as they expect it to.
So they experience the milk within the frame of reference of the carton.
Which is why a carton will cause people to pay more for milk that comes from the same factory.
What’s your ‘carton’? How are people judging you before they’ve tried you?
“Fortune favours the bold.”
“Look before you leap.”
So, which one is it???
We all make them.
The thought of hard decisions is often worse than the consequences.
Some people bring magic into your life.
I’m in my office at the moment. This morning I’ve planned next week, had multiple meetings and worked on some strategic moves for my business.
I used to be all about winning at everything I was involved with.
Many ‘entrepreneurs’ I meet just want to be the ‘big ideas’ person. They’re not interested in the little stuff.
In life people always talk about getting ‘ahead of the curve.’
Something had to get out of the way for everything good that is in your life.
We worry about things that might not work out.