The design of a milk carton isn’t going to change the flavour of the milk. Except that it does.
People can’t judge the milk until they drink it, but they can judge the milk carton in the supermarket.
People’s experience starts with the carton, and they then want the experience to continue as they expect it to.
So they experience the milk within the frame of reference of the carton.
Which is why a carton will cause people to pay more for milk that comes from the same factory.
What’s your ‘carton’? How are people judging you before they’ve tried you?
In life, if you can’t win, change the rules.
There are two lessons that are relevant to life that have really struck me:
Siri wasn’t created by Apple.
How often are you getting out of the weeds to look at your business? Weekly? Monthly? Quarterly? Yearly?
I was spending time with a friend recently who has built a huge multi-national business. We were talking about life and business, and then we got on to health and he said something very interesting…
This week I attended Peter Diamandis’ technology event, Abundance 360.
As 2017 draws to a close, 2018 offers up unlimited opportunity for each of us.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.