The design of a milk carton isn’t going to change the flavour of the milk. Except that it does.
People can’t judge the milk until they drink it, but they can judge the milk carton in the supermarket.
People’s experience starts with the carton, and they then want the experience to continue as they expect it to.
So they experience the milk within the frame of reference of the carton.
Which is why a carton will cause people to pay more for milk that comes from the same factory.
What’s your ‘carton’? How are people judging you before they’ve tried you?
Sometimes, I don’t have anything to add.
Recently I was watching a video of our Prime Minister, Jacinda Adern, speaking about women’s suffrage.
Have you ever seen someone driving a car you want, running a business you want, in a relationship you want, ***insert any reason in here*** and been jealous of them and wished you had that?
This past year has been tough in many ways.
When you know, you know.
“Never give up,” I’m sure you’ve heard that.
You’ve got two options..
“You’ll pay more, but you’ll get more than you paid for.”
How often do you hear the statement, ‘there just aren’t enough hours in the day”?
This is the first blog I’ve written since my cousin Matthew was killed flying a helicopter a few weeks ago.