The design of a milk carton isn’t going to change the flavour of the milk. Except that it does.
People can’t judge the milk until they drink it, but they can judge the milk carton in the supermarket.
People’s experience starts with the carton, and they then want the experience to continue as they expect it to.
So they experience the milk within the frame of reference of the carton.
Which is why a carton will cause people to pay more for milk that comes from the same factory.
What’s your ‘carton’? How are people judging you before they’ve tried you?
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.
Recently we got some HR people in to help us improve our professional development program at MedRecruit.
People often talk about the impact they want to have… In the future.
After a crisis, most people aim to get back to the state they were in before the crisis.
Recently the World Medical Association ratified a change to the Declaration of Geneva, the modern-day Hippocratic Oath, the value-set of doctors worldwide, to include the health and wellbeing of doctors.
I was recently speaking to a group of corporates.
And I had to smile.
I speak to a lot of groups of people AND Purpose is something that I’m big on, and it invariably leads to someone asking the question, “I don’t know what I want to do. What should I do?”
“When is it giving up, and when is it changing direction?” is a question I get asked a lot.
Some people like beer.
Some people like wine.