Failure or defeat?

Recently we ran a PPC marketing campaign and the backend wasn’t set up properly so all the leads were lost. I once competed in a ski competition where my ski ejected on take off and I proceeded to do a double back flip with one ski without any chance of landing well.

Failure is inevitable. You will make mistakes. You will fall. You will graze your knee.

But that’s OK. Because defeat is not inevitable, defeat is optional. Because defeat is choosing to stay down.

Success isn’t never failing, it’s learning from your mistakes, rising and doing better next time.