The myth of risk and return

Many people subscribe to the idea that to get a high return you must take a high risk, that low risk leads to low return. I think this keeps people poor, because they either lose a lot or fail to make meaningful returns.

In my experience the rich approach risk quite differently and look for asymmetric risk return; low risk, high return.

If you are looking to expand your business, or your finances, I’d encourage you to look for asymmetric risk return; how can you trial that new idea without sinking a lot of money into it?

It takes a little more thinking, but it’s worth it.