In my experience entrepreneurs are usually optimistic; they see opportunity where others see obstacles. They are also aspirational.
And as a result many entrepreneurs confuse goal setting with creating strategy.
They are not the same.
While your ‘BHAG’ might be cool to talk about with your friends, and it might be motivational to you, the market doesn’t care about it.
Good strategy is about solving a problem that people need solving. Do that better than anyone else and you give yourself a strategic advantage.
On Monday I attended the funeral of a good friend of mine from medical school, Andy Greer. He died suddenly while working a shift at Christchurch Hospital. He was 40.
Don’t get me wrong, I’m not one of these people who loves failure.
Challenges are a daily phenomenon for the entrepreneur.
Heaven is not wanting to be anywhere else.
That brings out our best.
We’ve all heard the statement, the ends justifies the means.
If you want to do anything extraordinary, it’s likely that you’re going to need to break some rules.
Sometimes, I don’t have anything to add.