The most common reason strategy fails for aspirational people

In my experience entrepreneurs are usually optimistic; they see opportunity where others see obstacles. They are also aspirational.

And as a result many entrepreneurs confuse goal setting with creating strategy.

They are not the same.

While your ‘BHAG’ might be cool to talk about with your friends, and it might be motivational to you, the market doesn’t care about it.

Good strategy is about solving a problem that people need solving. Do that better than anyone else and you give yourself a strategic advantage.