“I don’t have any great strategic ideas”

I have seen countless business owners shy from articulating their business strategy because they “aren’t great at strategy and don’t have any great ideas.”

What they mean is “I don’t have any ideas with a 100% chance or success and no chance of being criticised.

But no great ideas? Seriously.

There are no ideas that have a 100% chance of success. Shit happens, both positive and negative. The successful business owner creates internal certainty that whatever happens they will be able to respond.

If you don’t want to fail, don’t try, don’t leave the house, but also don’t expect to be successful.