The design of a milk carton isn’t going to change the flavour of the milk. Except that it does.

People can’t judge the milk until they drink it, but they can judge the milk carton in the supermarket.

What’s more important to you? Freedom is the ability to set your own schedule and do what you want.

Responsibility is being accountable for your actions.

Do you wish for a lighter wind, or do you create a better sail? The same question posed differently is do you wish life were easier, or do you grow personally to thrive regardless?

If you know you can’t do a good job, don’t take it on.  If it’s going to distract you from doing work that really matters, don’t do it.

If you’d be unhappy to see it printed in the paper, reconsider.

Very few businesses create a good strategy, but of the ones that do almost every single one that I have seen is missing this one thing, and it’s the difference between success and failure. It’s your business rhythm.