What to do when your strategy isn’t working

When a strategy isn’t working 99% of business owners look at what they need to do differently. But while results are driven by actions, what we do, our actions are driven by our behaviours and our beliefs.

Success lies at the intersection of mindset and action.

If what you’re doing isn’t working, perhaps the place to start is with your thinking.

Who are you spending most of your time with?

This is an important question. Because you are becoming them.

Dr David McClelland of Harvard University found, over a thirty year study period that our reference groups, the people we habitually associate with determine 95% of our success or failure.

So if you just do one thing this year then reviewing your ‘reference group’ is likely to have the biggest impact.