If you’re a gardener then you know that you’d be crazy to plant seeds one day, then to return the next day and see no shoots and throw your hands up in despair, only to tear up the garden and replant.

I have just had a long meeting with my marketing manager talking about how we are going to segment the database to tailor our marketing automation.

Recently I was speaking with a member of my Board of Directors about a sales challenge he was having.

Having started a wealth management company for doctors, MedCapital, in the last year and seeing it grow incredibly fast, and having run MedRecruit now for ten years through ups and downs, and through running Board of Directors for three years (which exposes me to tens of businesses and their owners), I’ve come to realise that there is one thing that you absolutely must have to have a consistently growing business.

This year, is this going to be ‘the one’, or is it going to be ‘the next one’?