Why do people stay in their comfort zone?
Essentially they do it to avoid failure.
But here’s the thing, if you really wanted something and it was inside your comfort zone, don’t you think you’d already have it?
Everything you really want, that you don’t already have, lies outside your comfort zone.
Staying in your comfort zone is therefore a sure fire way to fail.
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I’m in my office at the moment. This morning I’ve planned next week, had multiple meetings and worked on some strategic moves for my business.
Many ‘entrepreneurs’ I meet just want to be the ‘big ideas’ person. They’re not interested in the little stuff.