Why do people stay in their comfort zone?
Essentially they do it to avoid failure.
But here’s the thing, if you really wanted something and it was inside your comfort zone, don’t you think you’d already have it?
Everything you really want, that you don’t already have, lies outside your comfort zone.
Staying in your comfort zone is therefore a sure fire way to fail.
On Monday I attended the funeral of a good friend of mine from medical school, Andy Greer. He died suddenly while working a shift at Christchurch Hospital. He was 40.
Don’t get me wrong, I’m not one of these people who loves failure.
Challenges are a daily phenomenon for the entrepreneur.
If you want to do anything extraordinary, it’s likely that you’re going to need to break some rules.