Why do people stay in their comfort zone?
Essentially they do it to avoid failure.
But here’s the thing, if you really wanted something and it was inside your comfort zone, don’t you think you’d already have it?
Everything you really want, that you don’t already have, lies outside your comfort zone.
Staying in your comfort zone is therefore a sure fire way to fail.
Recently I had an interaction with someone in a business I own.
Recently we were making a major decision in MedRecruit for a very important leadership role in the recruitment team.
If you go to almost any personal development or business seminar, the presenters will share stories of failure leading to triumph.
It’s not a shop, it’s not online, it’s not Amazon or eBay or Trademe.
Survival isn’t necessary.
Is it meeting specification?
“You don’t choose the life of being an entrepreneur, it chooses you,” is something I found myself saying to a young entrepreneur the other day.
Dissatisfaction is a common state for entrepreneurs.
Fear of failure is a common reason many people don’t start things.
Failure is inevitable.