I own a wealth management company called MedCapital. People are terrible at buying life insurance, even though it’s the bedrock of a solid wealth strategy.
We struggle to focus on the future.
We’re good at the ‘now’.
This is because, when we buy the ‘future’ we’re actually buying how it makes us feel right now.
If you want someone to make a smarter decision about their future, you need to figure out how to make them feel it right now.
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If you keep saying ‘the bad guy won’ and judging everyone who supports them as an idiot, then you are playing right into the ‘good vs evil’ fallacy.
At the South Island Show Jumping Champs late last year, my daughters won the classes they were entered in.