I own a wealth management company called MedCapital. People are terrible at buying life insurance, even though it’s the bedrock of a solid wealth strategy.
We struggle to focus on the future.
We’re good at the ‘now’.
This is because, when we buy the ‘future’ we’re actually buying how it makes us feel right now.
If you want someone to make a smarter decision about their future, you need to figure out how to make them feel it right now.
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No matter where you look, all ancient wisdom points to one thing…
We don’t always take the straight path. Sometimes we take the long road. Or no road at all.
Recently I’ve been making a conscious effort to say nice things to people.