I own a wealth management company called MedCapital. People are terrible at buying life insurance, even though it’s the bedrock of a solid wealth strategy.
We struggle to focus on the future.
We’re good at the ‘now’.
This is because, when we buy the ‘future’ we’re actually buying how it makes us feel right now.
If you want someone to make a smarter decision about their future, you need to figure out how to make them feel it right now.
Recently I had an interaction with someone in a business I own.
Recently we were making a major decision in MedRecruit for a very important leadership role in the recruitment team.
If you go to almost any personal development or business seminar, the presenters will share stories of failure leading to triumph.
It’s not a shop, it’s not online, it’s not Amazon or eBay or Trademe.
Survival isn’t necessary.
Is it meeting specification?
“You don’t choose the life of being an entrepreneur, it chooses you,” is something I found myself saying to a young entrepreneur the other day.
Dissatisfaction is a common state for entrepreneurs.
Fear of failure is a common reason many people don’t start things.
Failure is inevitable.