“You’ll pay more, but you’ll get more than you paid for.”
The alternative is a race to the bottom.
And the problem with that race is that you might win, or worse, come second.
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When I was skiing professionally, I knew that standing on the edge of a cliff for longer didn’t make it any safer to drop.
On Monday I attended the funeral of a good friend of mine from medical school, Andy Greer. He died suddenly while working a shift at Christchurch Hospital. He was 40.
Don’t get me wrong, I’m not one of these people who loves failure.
Challenges are a daily phenomenon for the entrepreneur.