“You’ll pay more, but you’ll get more than you paid for.”
The alternative is a race to the bottom.
And the problem with that race is that you might win, or worse, come second.
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When we want something, we are taught to visualise that thing, to focus on that image, until we have it.
Have you ever moved into a new house and seen something that needed fixing and thought “I’ll get on to that soon”?
As humans we have an insatiable desire to explain untoward events so we can get on with solutions.
If a turkey were to assess the state of the world in early December, they would be forgiven for thinking all is well and that the farmer loves them.