What you can learn from the makers of Siri

Siri wasn’t created by Apple.

When the team that created Siri started working on it, they designed it for the technology that was predicted to come online in three years, not for the technology that was available then.

Put another way, by ice hockey great Wayne Gretzky, “Skate to where the puck is going, not where it has been.”

This is relevant to all businesses. Are you looking where the puck is going, or where it’s been?

In a world where technology is going to disrupt every industry, are you aware of what’s coming, not just what’s available now?

It only matters if you want to be successful though!