When people build a business strategy they usually make one of two mistakes:
They make it all about their personal wants and needs
They fail to align it with their personal wants and needs
Seems like I’m contradicting myself doesn’t it?
I’m not.
The market doesn’t exist to provide for you. It owes you nothing. You exist to provide for the market, so building a strategy that is all about getting you what you want misses the point that an effective strategy solves a problem that is worthy of solving.
Building a strategy that solves a worthy problem but takes you to a destination you don’t want to go to means you will always hold something back, because no one wants to charge into hell.
Solve a worthy problem in a way that aligns with you and you are ahead of 99% of other business owners.
One of the greatest lies we tell ourselves is that we’re falling behind. That someone else is ahead.
As a young man I associated strength with force; louder voices, sharper opinions, firm lines in the sand.
There’s a strange kind of pride we’ve developed in being exhausted. But even lions, the king of the jungle, rest.
I can't remember a time in my life when I didn't have ambition.
We sometimes believe strength means self-sufficiency — that being independent means being isolated.
We often try to outrun the storm, emotionally, physically, spiritually.
We’re entering an age where machines do our thinking before we’ve even had a chance to try.
In church the other day, the pastor gave a sermon that really stuck with me. He talked about two people.