When people build a business strategy they usually make one of two mistakes:
They make it all about their personal wants and needs
They fail to align it with their personal wants and needs
Seems like I’m contradicting myself doesn’t it?
The market doesn’t exist to provide for you. It owes you nothing. You exist to provide for the market, so building a strategy that is all about getting you what you want misses the point that an effective strategy solves a problem that is worthy of solving.
Building a strategy that solves a worthy problem but takes you to a destination you don’t want to go to means you will always hold something back, because no one wants to charge into hell.
Solve a worthy problem in a way that aligns with you and you are ahead of 99% of other business owners.
In life, if you can’t win, change the rules.
There are two lessons that are relevant to life that have really struck me:
Siri wasn’t created by Apple.
How often are you getting out of the weeds to look at your business? Weekly? Monthly? Quarterly? Yearly?
I was spending time with a friend recently who has built a huge multi-national business. We were talking about life and business, and then we got on to health and he said something very interesting…
This week I attended Peter Diamandis’ technology event, Abundance 360.
As 2017 draws to a close, 2018 offers up unlimited opportunity for each of us.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.