When people build a business strategy they usually make one of two mistakes:
They make it all about their personal wants and needs
They fail to align it with their personal wants and needs
Seems like I’m contradicting myself doesn’t it?
The market doesn’t exist to provide for you. It owes you nothing. You exist to provide for the market, so building a strategy that is all about getting you what you want misses the point that an effective strategy solves a problem that is worthy of solving.
Building a strategy that solves a worthy problem but takes you to a destination you don’t want to go to means you will always hold something back, because no one wants to charge into hell.
Solve a worthy problem in a way that aligns with you and you are ahead of 99% of other business owners.
When we want something, we are taught to visualise that thing, to focus on that image, until we have it.
There’s almost never a completely clean run.
Sometimes wonderful things take you by surprise, they open a new door.
Have you ever moved into a new house and seen something that needed fixing and thought “I’ll get on to that soon”?
Humans are tribal.
As humans we have an insatiable desire to explain untoward events so we can get on with solutions.
In any field, most of the rewards go to the top 5% of people.
I say please to Siri.
If a turkey were to assess the state of the world in early December, they would be forgiven for thinking all is well and that the farmer loves them.
We often compare today’s performance relative to yesterdays.