A driven, smart, businessman I have been working with is doing exceptionally well. He’s increased revenue by over 60% in the last year largely due to one marketing stream. It’s awesome. I have been encouraging him to create a recurring revenue stream for over a year, but it hasn’t happened.
The law recently changed and he had some compliance work to do to stay operating, so he got it done.
One is a ‘should’, the other is a ‘must’.
We achieve our ‘musts’ and think about achieving our ‘shoulds.’
If his business wasn’t cranking, then the recurring revenue stream would have become a must.
But ‘should’ and ‘must’ are both in the mind, neither are actually real.
We turn a ‘should’ into a ‘must’ by upping the pain associated with something to make it intolerable.
And intolerable is all in the mind too.
It’s a choice.
In arguments, we often want to be right. But being right is not the same as being wise.
One of the greatest lies we tell ourselves is that we’re falling behind. That someone else is ahead.
As a young man I associated strength with force; louder voices, sharper opinions, firm lines in the sand.
There’s a strange kind of pride we’ve developed in being exhausted. But even lions, the king of the jungle, rest.
I can't remember a time in my life when I didn't have ambition.
We sometimes believe strength means self-sufficiency — that being independent means being isolated.