A driven, smart, businessman I have been working with is doing exceptionally well. He’s increased revenue by over 60% in the last year largely due to one marketing stream. It’s awesome. I have been encouraging him to create a recurring revenue stream for over a year, but it hasn’t happened.
The law recently changed and he had some compliance work to do to stay operating, so he got it done.
One is a ‘should’, the other is a ‘must’.
We achieve our ‘musts’ and think about achieving our ‘shoulds.’
If his business wasn’t cranking, then the recurring revenue stream would have become a must.
But ‘should’ and ‘must’ are both in the mind, neither are actually real.
We turn a ‘should’ into a ‘must’ by upping the pain associated with something to make it intolerable.
And intolerable is all in the mind too.
It’s a choice.
Sometimes, I don’t have anything to add.
Recently I was watching a video of our Prime Minister, Jacinda Adern, speaking about women’s suffrage.
Have you ever seen someone driving a car you want, running a business you want, in a relationship you want, ***insert any reason in here*** and been jealous of them and wished you had that?
This past year has been tough in many ways.
When you know, you know.
“Never give up,” I’m sure you’ve heard that.
You’ve got two options..
“You’ll pay more, but you’ll get more than you paid for.”
How often do you hear the statement, ‘there just aren’t enough hours in the day”?
This is the first blog I’ve written since my cousin Matthew was killed flying a helicopter a few weeks ago.