A driven, smart, businessman I have been working with is doing exceptionally well. He’s increased revenue by over 60% in the last year largely due to one marketing stream. It’s awesome. I have been encouraging him to create a recurring revenue stream for over a year, but it hasn’t happened.
The law recently changed and he had some compliance work to do to stay operating, so he got it done.
One is a ‘should’, the other is a ‘must’.
We achieve our ‘musts’ and think about achieving our ‘shoulds.’
If his business wasn’t cranking, then the recurring revenue stream would have become a must.
But ‘should’ and ‘must’ are both in the mind, neither are actually real.
We turn a ‘should’ into a ‘must’ by upping the pain associated with something to make it intolerable.
And intolerable is all in the mind too.
It’s a choice.
In life, if you can’t win, change the rules.
There are two lessons that are relevant to life that have really struck me:
Siri wasn’t created by Apple.
How often are you getting out of the weeds to look at your business? Weekly? Monthly? Quarterly? Yearly?
I was spending time with a friend recently who has built a huge multi-national business. We were talking about life and business, and then we got on to health and he said something very interesting…
This week I attended Peter Diamandis’ technology event, Abundance 360.
As 2017 draws to a close, 2018 offers up unlimited opportunity for each of us.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.