A driven, smart, businessman I have been working with is doing exceptionally well. He’s increased revenue by over 60% in the last year largely due to one marketing stream. It’s awesome. I have been encouraging him to create a recurring revenue stream for over a year, but it hasn’t happened.
The law recently changed and he had some compliance work to do to stay operating, so he got it done.
One is a ‘should’, the other is a ‘must’.
We achieve our ‘musts’ and think about achieving our ‘shoulds.’
If his business wasn’t cranking, then the recurring revenue stream would have become a must.
But ‘should’ and ‘must’ are both in the mind, neither are actually real.
We turn a ‘should’ into a ‘must’ by upping the pain associated with something to make it intolerable.
And intolerable is all in the mind too.
It’s a choice.
No matter where you look, all ancient wisdom points to one thing…
We don’t always take the straight path. Sometimes we take the long road. Or no road at all.
Recently I’ve been making a conscious effort to say nice things to people.