A driven, smart, businessman I have been working with is doing exceptionally well. He’s increased revenue by over 60% in the last year largely due to one marketing stream. It’s awesome. I have been encouraging him to create a recurring revenue stream for over a year, but it hasn’t happened.
The law recently changed and he had some compliance work to do to stay operating, so he got it done.
One is a ‘should’, the other is a ‘must’.
We achieve our ‘musts’ and think about achieving our ‘shoulds.’
If his business wasn’t cranking, then the recurring revenue stream would have become a must.
But ‘should’ and ‘must’ are both in the mind, neither are actually real.
We turn a ‘should’ into a ‘must’ by upping the pain associated with something to make it intolerable.
And intolerable is all in the mind too.
It’s a choice.
Recently I had an interaction with someone in a business I own.
Recently we were making a major decision in MedRecruit for a very important leadership role in the recruitment team.
If you go to almost any personal development or business seminar, the presenters will share stories of failure leading to triumph.
It’s not a shop, it’s not online, it’s not Amazon or eBay or Trademe.
Survival isn’t necessary.
Is it meeting specification?
“You don’t choose the life of being an entrepreneur, it chooses you,” is something I found myself saying to a young entrepreneur the other day.
Dissatisfaction is a common state for entrepreneurs.
Fear of failure is a common reason many people don’t start things.
Failure is inevitable.