Who are you targeting; the masses, or the individual? Ever wonder how they caught the Boston bombers in just a few days?
This photo will give you an idea of what the government is looking at. There are about 700,000 people in the frame, but zoom in and you’ll see that individual faces can be identified.
What if out of that 700,000 people in this picture there were 500 people (0.5%) who would absolutely buy your $10,000 product or service? That’s $5M in sales. Would that be a welcome addition to your business?
But the question is, what is your ability to identify and target your ideal customers?
It’s generally not a question of whether they are out there, it’s a question of how well you can aim.
In life, if you can’t win, change the rules.
There are two lessons that are relevant to life that have really struck me:
Siri wasn’t created by Apple.
How often are you getting out of the weeds to look at your business? Weekly? Monthly? Quarterly? Yearly?
I was spending time with a friend recently who has built a huge multi-national business. We were talking about life and business, and then we got on to health and he said something very interesting…
This week I attended Peter Diamandis’ technology event, Abundance 360.
As 2017 draws to a close, 2018 offers up unlimited opportunity for each of us.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.