Who are you targeting; the masses, or the individual? Ever wonder how they caught the Boston bombers in just a few days?
This photo will give you an idea of what the government is looking at. There are about 700,000 people in the frame, but zoom in and you’ll see that individual faces can be identified.
What if out of that 700,000 people in this picture there were 500 people (0.5%) who would absolutely buy your $10,000 product or service? That’s $5M in sales. Would that be a welcome addition to your business?
But the question is, what is your ability to identify and target your ideal customers?
It’s generally not a question of whether they are out there, it’s a question of how well you can aim.
Sometimes, I don’t have anything to add.
Recently I was watching a video of our Prime Minister, Jacinda Adern, speaking about women’s suffrage.
Have you ever seen someone driving a car you want, running a business you want, in a relationship you want, ***insert any reason in here*** and been jealous of them and wished you had that?
This past year has been tough in many ways.
When you know, you know.
“Never give up,” I’m sure you’ve heard that.
You’ve got two options..
“You’ll pay more, but you’ll get more than you paid for.”
How often do you hear the statement, ‘there just aren’t enough hours in the day”?
This is the first blog I’ve written since my cousin Matthew was killed flying a helicopter a few weeks ago.