Who are you targeting; the masses, or the individual? Ever wonder how they caught the Boston bombers in just a few days?
This photo will give you an idea of what the government is looking at. There are about 700,000 people in the frame, but zoom in and you’ll see that individual faces can be identified.
What if out of that 700,000 people in this picture there were 500 people (0.5%) who would absolutely buy your $10,000 product or service? That’s $5M in sales. Would that be a welcome addition to your business?
But the question is, what is your ability to identify and target your ideal customers?
It’s generally not a question of whether they are out there, it’s a question of how well you can aim.
Recently I had an interaction with someone in a business I own.
Recently we were making a major decision in MedRecruit for a very important leadership role in the recruitment team.
If you go to almost any personal development or business seminar, the presenters will share stories of failure leading to triumph.
It’s not a shop, it’s not online, it’s not Amazon or eBay or Trademe.
Survival isn’t necessary.
Is it meeting specification?
“You don’t choose the life of being an entrepreneur, it chooses you,” is something I found myself saying to a young entrepreneur the other day.
Dissatisfaction is a common state for entrepreneurs.
Fear of failure is a common reason many people don’t start things.
Failure is inevitable.