Who are you targeting; the masses, or the individual? Ever wonder how they caught the Boston bombers in just a few days?
This photo will give you an idea of what the government is looking at. There are about 700,000 people in the frame, but zoom in and you’ll see that individual faces can be identified.
What if out of that 700,000 people in this picture there were 500 people (0.5%) who would absolutely buy your $10,000 product or service? That’s $5M in sales. Would that be a welcome addition to your business?
But the question is, what is your ability to identify and target your ideal customers?
It’s generally not a question of whether they are out there, it’s a question of how well you can aim.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.
Recently we got some HR people in to help us improve our professional development program at MedRecruit.
People often talk about the impact they want to have… In the future.
After a crisis, most people aim to get back to the state they were in before the crisis.
Recently the World Medical Association ratified a change to the Declaration of Geneva, the modern-day Hippocratic Oath, the value-set of doctors worldwide, to include the health and wellbeing of doctors.
I was recently speaking to a group of corporates.
And I had to smile.
I speak to a lot of groups of people AND Purpose is something that I’m big on, and it invariably leads to someone asking the question, “I don’t know what I want to do. What should I do?”
“When is it giving up, and when is it changing direction?” is a question I get asked a lot.
Some people like beer.
Some people like wine.