Zooming in and out

Who are you targeting; the masses, or the individual? Ever wonder how they caught the Boston bombers in just a few days?

This photo will give you an idea of what the government is looking at. There are about 700,000 people in the frame, but zoom in and you’ll see that individual faces can be identified.


What if out of that 700,000 people in this picture there were 500 people (0.5%) who would absolutely buy your $10,000 product or service? That’s $5M in sales. Would that be a welcome addition to your business?

But the question is, what is your ability to identify and target your ideal customers?

It’s generally not a question of whether they are out there, it’s a question of how well you can aim.