Some people like beer.
Some people like wine.
It’s tempting to look at a group and to focus group the heck out of them, then average it up to create something with the widest appeal.
For example, if you were to survey people as to whether they preferred beer or wine you might get half preferring one, and half preferring the other. The average then, is half wine and half beer.
But no one likes beer mixed with wine! The average appeals to no one.
There are very few things that average up that easily. What height you create dining chairs at is one thing, but trying to create something that pleases most people is a great way to please no one.
This is the first blog I’ve written since my cousin Matthew was killed flying a helicopter a few weeks ago.
Do you ever not do something you want to for fear of being judged?
The poor old ego gets a bad rap.
We place labels on things – situations, relationships, roles – that state ‘this is this therefore this is not that.’
Or do you want to be right?
Recently I was in a meeting with my management team.
One isn’t better than the other.
We all have different personas; the child, the warrior, the sage etc.
Is a feeling.
Entrepreneurs and doctors are similar in many ways.