What to do when your strategy isn’t working

When a strategy isn’t working 99% of business owners look at what they need to do differently. But while results are driven by actions, what we do, our actions are driven by our behaviours and our beliefs.

Success lies at the intersection of mindset and action.

If what you’re doing isn’t working, perhaps the place to start is with your thinking.

How do you measure success?

I have committed myself to the study of success. Not just successful business people, but sportspeople, philanthropists, humanitarians, artists, anyone who is doing the exceptional and living an exceptional life. I’ve done this by reading biographies, reading their books, listening to interviews, and in some cases getting to know them personally. From getting to know these people I’ve noticed two common themes.