When I was interviewing Professor Fiona Wood, Australian of the Year, pioneer of spray on skin, I was struck by her statement that “We must keep some of the best of us for those who mean the most to us.”

“Someone is sitting in the shade today because someone planted a tree a long time ago.”

Warren Buffett

Excellence is a choice, a way of being.

With the Rio Olympics still fresh on our minds, it’s topical to talk about elite performance and how to maintain it.

Marketers often start with their message and their advertising.