What size pond to you want to swim in?

To the victor go the spoils.

In most markets it’s a huge advantage to be the market leader.

Success begets success.

So, when starting a business, an important question to ask is, ‘what size market am I prepared to dominate?’

You need to become the big fish… but you also need to decide what pond you’re going to be swimming in.

Because the big fish are hungry, and they dine on little fish!