Most business owners I’ve come across approach their business from the bottom up… “Where’s the problem in my business and how am I going to fix it?”
This is great, sometimes.
Recently I was running a session in my Board of Directors course when it became very clear that the conversation was being approached from the wrong direction, and while people were really engaged in the detailed conversation we couldn’t create a strategy from the bottom up.
We shifted the conversation to simply ask:
- What are we aiming for?
- Is the current market big enough to achieve this?
- What is the best strategy to achieve it?
Within half an hour we’d sketch out a strategy that could never have been created from the bottom up.
There’s a place for both types of thinking, but bottom up only works after some effective top down.
In life, if you can’t win, change the rules.
There are two lessons that are relevant to life that have really struck me:
Siri wasn’t created by Apple.
How often are you getting out of the weeds to look at your business? Weekly? Monthly? Quarterly? Yearly?
I was spending time with a friend recently who has built a huge multi-national business. We were talking about life and business, and then we got on to health and he said something very interesting…
This week I attended Peter Diamandis’ technology event, Abundance 360.
As 2017 draws to a close, 2018 offers up unlimited opportunity for each of us.
When it comes to your business, what’s more important, revenue or profit?
I run a course called Board of Directors. Business owners join me for two days every three months and we go deep on their businesses, and their own personal psychology.