Innovation’s good, right?

A trap entrepreneurs fall into is feeling the need to innovate everything. The problem with this approach is that not everything needs innovation. You only need to innovate that which needs changing, that which will differentiate you in the marketplace.

The problem with innovating everything is that nothing gets finished, and you reinvent the wheel over and over.

In many areas of your business, standard practice is probably better that you already have, so use it.

But equally, don’t fall into the trap of using standard practice in the things that really matter, the things that need chancing, the things that will differentiate you.

Be selective with what you innovate and do the best you can.