Even better than online

Recently I was speaking with a group of bookstore owners who were lamenting their inability to compete with Amazon because Amazon was cheaper and more convenient than they were. And they were right.

When you compare yourself to a website in your ability to tick boxes, to be accessible 24 hours a day, to transfer data, you’ll lose every time.

Because you aren’t a webpage.

But that’s exactly it; you aren’t a webpage!

Focus on what you do have that’s different, that’s unique, that people desperately want.

What humanness can you bring to your interactions with people that can create an incredible experience?

How can you make the experience you provide eclipse the convenience a website provides?