When I wrote Unfair Fight I included the different stages in the lifecycle of a business:
- Young Adult
- The Decline
Yesterday in a discussion with one of my staff members, I realised that this doesn’t just apply for businesses; it can also apply to units within businesses.
By not treating your entire business the same, by becoming more sniper accurate in the approach you apply to move each business unit forward, the more effective you can be.
It’s like marketing, you can throw enough shit at the wall and see what sticks, or you can aim before you fire.