I’m smaller, therefore I’m the underdog, right? History remembers David as the underdog when he fought Goliath, the young boy standing up to the seasoned giant.
But the reality is quite different.
David was using artillery (a slingshot) to fight a lumbering, slow-moving, behemoth. Goliath couldn’t defend against the stone that was slung at him; Goliath couldn’t win and David couldn’t lose.
To win this battle David didn’t fight head-to-head; he thought and acted unconventionally and set up the playing field so success was inevitable.
In what areas of your life and business are you doing what everyone else does because that’s how it’s done?
96% of business ultimately fail, so my thoughts are that doing what everyone else does is probably a pretty bad idea.
Sam Hazledine, author Unfair Fight